Make-up, clever angles, filters, good lighting and even a cheeky bit of photoshop are all key.
It shouldn’t need spelling out, but here we go – sometimes social media isn’t 100% representative of the truth.
A scroll through Facebook or Instagram may throw up countless polished and envy-inducing images, but these don’t always tell the full story.
Your favourite influencers could be some of the worst culprits when it comes to this “smoke and mirrors” approach, which probably doesn’t shock you.
What IS shocking is what these images look like from a different angle, or before make-up and filters have been applied, or before they’ve been digitally tweaked.