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Ljubljana adopts new strategy for post-Covid tourism

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Ljubljana (Photo: Demokracija archive)

By: P.T., STA

The Ljubljana City Council adopted a new strategy for the development of tourism in 2021-2027 on Monday.

The main goals include increasing off-peak season visits and average spending, and extending the average stay. The strategy acknowledges the post-coronavirus tourism recovery will take time. The Slovenian capital seeks to increase the number of tourist nights by 14%, with the average spending per tourist to rise from EUR 101 to EUR 140 and average duration of stay to increase from 2.5 to 3 nights.

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