On a digital advertising board at the entrance to Gävle in Sweden, a Muslim woman in a hijab has welcomed visitors to the city in the past week.
In a comment published on Facebook Gävle Municipality writes that Gävle is a city of “great diversity”.
“The woman in the ad is one of Gävle’s many Muslim women and she has chosen to wear the hijab because she wants to and because she feels like herself in it”, writes director of communications Johan Adolfsson.
Adolfsson is among other things known as one of the authors of the book “Pictures that change the world” – a guide on gender consciousness that calls for discrimination against whites, Christians and heterosexuals.