By V4 Agency
The ad promoting inclusion focuses on a transgender child, who saw growing her hair as an important factor in her gender change.
An increasing number of advertisements are published with the explicit goal of sensitising viewers. Recently, hair care company Pantene has also released such an ad, presenting a “rainbow family” of two lesbian mothers raising a trangender girl (whose biological gender is male).
Their story is linked into the Pantene brand through hair: the child named Sawyer decides early on that he wants to identify as a girl, rather than a boy, and he would like to grow his hair, which he considered it a crucial element in the process of his gender change.
Sawyer said in the video that the longer hair “made me feel good and confident, and it made my insides match my outsides.” One of his parents said that their trans child knew who he was from such a young age, and they always supported him and told him to never hide who he was.
However, the new ad promoting gender ideology was not equally accepted by everyone: many appear to have been outraged. In response, Pantene wrote on social media that “Transphobia has no place in our world or on our feed,” and added that they stood by the LGBTQ community.
In the ad, however, it seems as if Sawyer is sometimes not speaking about acceptance and gender ideology of his own accord. Among others, When, among others, the Not the Bee site took notice of this, they described the ad as child abuse.
There have been a number of similar videos, showing LGBTQ parents brainwash their child to become transgender.
Another kid in the film, Avery, repeatedly expressed that she did not even want all this. Conservative youtuber Blaire White, a transgender woman herself, wrote in an article that it was clear to her that the transgender identity was being pushed on both Avery and Phoenix.
For instance, Avery’s mother is busy selling her child’s book and taking her to radio interviews. It seems she, too, is living Avery’s life, which can be quite dangerous. As Blaire White points out, there are very few moments in the film when Avery can speak honestly – without her mom interrupting – expressing that she truly feels transgender.