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Wednesday, July 6, 2022

BBC Losing Audience, Younger Listeners, to Commercial Talk Radio

The BBC’s radio stations have seen weekly audiences fall while commercial and digital radio are enjoying a rise in popularity with listeners, reports Breitbart.

The British public licence-funded broadcaster, home to several talk and music stations, has seen an overall fall in audience with the number of people listening each week falling by 1.6 percent to 34.3 million listeners, reports The Times.

Listenership for pop music station BBC Radio 2 has dropped 4.7 percent to 14.6 million, while talk radio station of record Radio 4 — which hosts the early morning Today programme that sets the establishment news narrative for the rest of the day — has experienced a 5.1 percent drop to 10.6 million.

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