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Friday, March 29, 2024

Tourism to shift focus from numbers to quality

By: J.S., STA

Tourism is in for a challenging period of recovery and transformation after the pandemic, agreed participants of Days of Slovenian Tourism in Postojna.

“If we merely wanted to return to pre-pandemic times, we would have missed a valuable lesson. Now is the time for improvement and upgrades,” said Economy Minister Zdravko Počivalšek. The event called for new indicators of success, focusing on the satisfaction of tourists and local population. Climate expert Lučka kajfež Bogataj urged applying indicators of green tourism such as the use of energy per night and the carbon footprint of visitors.

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