By: P.T., STA
The need to put the tourism industry on a completely new footing post-Covid rather than return to business-as-usual amidst pre-pandemic visitor numbers was highlighted at a panel on tourism held at the Bled Strategic Forum.
Maja Pak, head of the Slovenian Tourist Board, noted that as the industry recovers from Covid, it needs to be bolder, more innovative and more inclusive. It must leverage new technologies and be mindful of environmental and social sustainability.