Lipica stud farm expects only a third of last year's visitor numbers

  • Written by  P.T. STA
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Lipica stud farm expects only a third of last year's visitor numbers

The Kobilarna Lipica stud farm expects this year to see only a third of last year's number of visitors due to the Covid-19 pandemic, according to a business report which also shows that in the first half of the year, its operator recorded only 34% of the revenue from the same period in 2019.

The pandemic has resulted in the cancellation of a large number of planned events, a decline in visits by foreign guests and large organised groups from Slovenia and abroad, and the renovation of Hotel Maestoso, Holding Kobilarna Lipica told the STA on Monday.

However, the drop in revenue does not stand out when compared to the results of other comparable tourist destinations, the company's supervisory board has assessed, while adding that additional measures to cut costs and maximise the income needed to be nevertheless introduced.

Lay-offs are not envisaged for the time being and, considering the tourism trends and the situation related to Covid-19, the current number of employees is appropriate, the management has assessed.

The management has been tasked with coming up with a new marketing campaign, which will include the promotion of Hotel Maestoso, which is expected to reopen at the beginning of 2021 with a doubled number of rooms.

Holding Kobilarna Lipica also said that the medium-term goals also included taking a EUR 5 million bank loan to renovate the swimming pool and wellness complex of the hotel.

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