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petek, 16 aprila, 2021

Hollywood’s Box-Office Market Share Down Sharply in China

Ticket sales for studio imports have fallen 24 percent this year in the massive market, the largest drop since the country’s box-office boom era began.

 

Trump’s trade war with China has yet to directly impact the entertainment business, but Hollywood’s position in the massive Middle Kingdom marketplace is becoming somewhat precarious.

That was the takeaway of a recent in-depth presentation on the state of the Chinese theatrical marketplace given by box-office analyst Rance Pow, CEO of consultancy Artisan Gateway, at the fifth annual U.S.-China Film & Television Industry Expo held in downtown Los Angeles.

“Hollywood studio product is down 24 percent so far this year in China,” Pow revealed during his data-packed keynote in front of the U.S. and Chinese industry crowd on Sept 26. “On a year-to-date basis, Chinese-language films are out-preforming while imports are underperforming.”

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