Decorated cloth face coverings inspired by the coronavirus pandemic could become an “essential” fashion accessory, with major British online retailers already selling animal and skeleton print masks.
Britain’s adaptation to life under lockdown has taken a runway turn for the weird, with clothing retailers seeking to corner the market in fashionable face coverings.
While scientists continue to debate the efficacy of home-made cotton masks in reducing the spread of coronavirus, and whether their introduction could speed up the end of lockdown, UK clothing outlet Boohoo is selling fashionable face coverings for men and women.
Boohoo reminds shoppers that “this mask is for accessory purposes only and should not be used as personal protection equipment”, but adds in the product description that you can “add attitude with accessories for those fashion-forward finishing touches. It’s all about accessories for injecting individuality into your look.”
Asos is also selling lavender bandana masks and tiger and leopard print face coverings for women.