#Potatomakeup is a thing - and the results are surprisingly impressive.
We all love the humble potato, whether it's mashed, roasted or in chip form.
But you probably haven't considered giving the sturdy vegetable a makeover with actual cosmetics - because why would you?
Well, beauty bloggers around the world have put their skills to work on the challenge of styling the potato to make it look glamorous, and they actually look incredible - albeit rather odd.
Footage on Instagram shows potatoes having undergone a major revamp, with flawless eye makeup and perfectly contoured and blended 'faces'.
The trend has since gone viral, after hundreds of people have posted videos under the #potatomakeup hashtag, with videos getting hundreds of thousands of views.