When Omar's daughter explained what an influencer actually does, he replied "Pssh, I could do that".
Forget Zoella and co., there's a new social media influencer on the block, and he's definitely worth a follow.
He's a called Omar, and he's a construction worker and dad from Austin, Texas.
Until recently, Omar had no idea what an influencer even was, so he asked his daughter. His response? "Pssh, I could do that."
So he created the Instagram account @justaconstructionguy and began sharing beautifully curated images of his life. In just over a month, he's racked up over 342,000 followers.